Hellcat, a new brand from American-based Hellcat Automotive, has announced that it’s buying a Wrangler for $6.9 million.
The deal comes after Hellcat announced earlier this year that it would buy the Wrangler from GM for $17 million.
This new deal is worth $1.9 billion.
Hellcat said it would pay $1 million in cash for the Wranglers.
The brand will buy the vehicle from GM through a joint venture.
Hellcats sales manager and co-founder Chris Hickey told The New York Times that Hellcat plans to sell the vehicle to buyers in a “fast-growing segment” of the U.S. market, but that it won’t have the Wrangs “in its portfolio.”
Hellcat also announced that the new deal will allow it to keep some of its brand’s iconic design cues in the Wranger, which is a vehicle that was a popular among customers.
Hell Cat will also be able to keep its Wrangler logo on the doors, and the brand will continue to use the “S” logo on its vehicles.
In a statement to The Verge, Hellcat CEO Mark Stutzman said, “We are delighted to be able acquire the Wrangle brand and will continue with our vision of building a family-owned brand that is a reflection of the Hellcat brand and the Hellcats values.”
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